graphic apparel - design

Fulgent Genetics | Graphic Design | Apparel | 2022

Hoodie Emblem Design

Had the opportunity to ideate and design an emblem from start to production for Fulgent’s company hoodie.

 

Emblem Sizing

Before the design takes place, I had to figure out what is the most ideal size and placement of the emblem. I had props set up to physically simulate what shape and location would the emblem look best at.

Ideating and Brainstorming

The design phase was to ideate on how to showcase the Fulgent branding with the 2 main colors—Orange and Gray. In addition to the logo mark of the Fulgent sun, since Fulgent’s HQ location is close to the San Gabriel mountains it would be a good visual to include that in conjunction to the sun. I experimented with a few asymmetrical and traditional shapes to evaluate if these could work.

 

Narrowing Down the design

  • Chosen emblem dimensions - 3x4in

  • The design direction was approved by Senior Designers and Product Manager

  • Revisit color combinations to depict a more daytime setting and simplify the visual impact

 

Refining

  • The sun rays were not working out as it had other cultural connotations to it

  • Color choices did not feel cohesive, applied a more natural direction by referencing a tree in the middle of Summer to Fall transition when going out about my day

 

Finalizing

Once I got the blessing from the Senior Graphic Designers and Product Manager, I finalized the print assets ready for print and communicated with our print vendor to produce the emblem onto the hoodie.